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Charity Fundraising Top Tips

This blog has been written by Susy Moore, Communications Manager at Stripey Stork. Stripey Stork have been one of Run Reigate’s charity partners from the very beginning, always maximising the opportunities which Run Reigate brings and encouraging their fundraisers to do the same. We asked them to share their top charity fundraising tips for our runners, so here they are…

Run Reigate is our biggest charity fundraising event of the year, last year we smashed our most ambitious target to date and raised an amazing £13000, with 88 runners of all different ages giving it their all.

If you’ve decided to run for charity, or are considering charity fundraising this Run Reigate, here’s our top tips for making it as successful as possible.

1.Use an online fundraising platform – at Stripey Stork we use Localgiving. This links directly to our charity, but also gives our fundraisers the flexibility to create their own fundraising page. Ask your charity if they have a preferred platform they’d like you to use. They may even have instructions on how to create your own page, see ours here.

Using an online platform makes it so much easier to manage and share your fundraising page with friends, family and colleagues. You can centrally make updates and thank everyone after the event. No more fiddly sponsorship forms, but if you do receive offline donations then Localgiving has the option to add these to your grand total.

2. Tell your story – we can’t stress this point enough, let your potential supporters know WHY you’re running for your chosen charity. Do you have a personal connection with the charity? Have you been a beneficiary before? Have you seen first hand the good which it does? What does the challenge mean to you? The best stories are those which come from the heart, and remember to try and capture the reader’s attention in your first sentence.

Be clear about what you’re raising money for, even if it’s general funds for keeping the charity up and running, these are just as important. Your charity may have some examples on their website or fundraising platform of how money raised could be used.

3. A picture paints a thousand words – use a smiley photo of yourself, in training and branding yourself with a charity T-shirt or equivalent if possible. You may have a photo from a previous Run Reigate you can use. The more photos the better; fundraising pages raise 14% more per photo added.

4. Aim high – set yourself a realistic target, but one which isn’t going to be too easy to achieve. At Stripey Stork the minimum Run Reigate sponsorship target for adults and children is purposely set at a realistic amount, £100 and £25 respectively. We want to encourage as many supporters as possible to join Team Stork; it’s also about raising awareness and engaging with our charity.

When you reach your target, you may feel like you can push even further so increase your target accordingly.


5. Be creative – think of interesting ways to encourage people to make a donation or donate a little more, such as “if I reach my target then I’ll run in fancy dress”.

6. Encourage others to join in – Ask colleagues, friends and family if they’d like to take part too. Sometimes all it takes are the words “I will if you will”. An added benefit is that you can train together. You could even fundraise together too, instructions to do this for Localgiving are included in our fundraising instructions. But, remember to adjust your target according to how many are on your team.

7. Sharing is caring – as well as sharing your fundraising link with friends and followers, ask others to do the same. Social media has made this so easy, and they may not have even considered this is another way in which they can help you.

Don’t forget to use all tools at your disposal; email and WhatsApp are great platforms too.

Most importantly, don’t be afraid to ask, especially if you aren’t a serial fundraiser. Your friends and family will most likely want to support and encourage you through sponsorship.

8. Gift Aid it! Include a note to encourage your supporters to add that all important gift aid. UK tax payers can add an optional 25% to their donation, at no extra cost to them.

9. A match made in heaven – don’t forget to ask your employer if they offer match funding. Many larger companies have this as an employee benefit, up to a certain amount and as long as it’s for a registered UK charity, so it’s always worth asking.

10. They think it’s all over, and it is now – make sure you follow-up with your sponsors after the event, as not all funds come in beforehand. It may be the reminder they need for someone who’s been meaning to donate but hasn’t got around to it yet.

If this has inspired you to run for charity this Run Reigate, then Stripey Stork still have charity places left and would love to be your motivation, for everything you need to know – click here.

#RunAsOne #RunReigate2019

Run Reigate Half Marathon 10k 5k Races

Latest Event Update

It is with a heavy heart that due to the ongoing uncertainty of the COVID-19 pandemic we are announcing that it will not be possible for Run Series to deliver any of our physical events this year – this includes Run Gatwick, Run Reigate and Ride Reigate.

Although not altogether unexpected, this is disappointing for everyone involved. However, our priority, regardless of this pandemic, has always always been for the safety and wellbeing of you the runners as well as our volunteers, partners, charities, staff, supporters and the wider community without any of whom our events would just not be possible. Given that there remains vast uncertainty on how to best safely move forwards we do not feel it would be practically possible, or socially responsible, for us to stage these events this year and deliver a safe, fun and enjoyable experience for all.

This decision has been made in consultation with all local authorities who right now are also unable to guarantee availability of event venues. So what happens now? ​All runners and riders currently registered for our 2020 events will be​ automatically transferred to our 2021 events​ and so there is no action for you to take at this stage. We are working with the local authorities and event venues to finalise the 2021 dates and we will announce these very soon. For further details on transfers and deferrals etc, please take a look at our Q&As. We value your opinion.​ We have been thinking about some exciting things we could potentially do for our runners and cyclists in the coming months until we can once again safely host our large scale events. We’d love your input to make sure we’re on the right track so please complete our short survey below. To say thank you for taking part, you’ll be in with a chance to win one of 3 fantastic top-to-toe On Running kits worth over approx. £300​! We very much look forward to when we can all race again and come together with confidence and lighter hearts doing what we do best – Running as One. Until then we would like to say a very heartfelt thank you for your continued support throughout this time, your ongoing understanding is greatly appreciated.

David Kelly, Race Director on behalf of the whole Run Series Team.




We appreciate there will be lots of questions and we have tried to pre-empt those with a detailed Q&A’s which you can find here

In the unlikely situation that you cannot find the answer to your query, please email us at info@runseries.co.uk​. Due to a reduced working team we will do our very best to respond to your query within 5 working days.

Why did you decide to postpone the 2020 races to 2021?

We considered many alternative approaches to try and safely deliver Run Gatwick, Run Reigate and Ride Reigate with appropriate social distancing measures. However, after careful consideration, we made the difficult decision to postpone all mass participation events to 2021. Our decision was rooted in the best interests for the health and wellbeing of runners, supporters, volunteers, sponsors, suppliers and all those involved in making the running of these events possible. In addition the continued uncertainty over government guidelines for events significantly reduces the window of time needed to plan and deliver safely our full event experience.

Will my registered place for my event still hold for 2021?

Yes, your entry for your 2020 event will be valid for the 2021 race and will be automatically transferred over to the new date (date still TBC), you do not need to do anything else, we will contact you nearer to the event with all the usual information.

Is there a refund option available for these events?

Organising our event requires a considerable amount of forward planning and expense – and entry fees are used to support these costs, many of which are incurred long before event day. Your entry fees doesn’t only cover on the day costs like road closures, barriers, medals, t-shirts, Policing, medical provision, etc – they also help to cover the up front planning costs which include staff wages, risk assessments, safety measures, consultation with local businesses, supplier fees and licences – to name but a few. For these reasons the Run Series refund policy for all of our events has always been the same, we do not and cannot offer refunds. This is made clear in our ​terms and conditions​ ​– which all runners agree to upon registration.

What if I can’t make the new event date?

As soon as we are able to, we will announce our 2021 dates. If you are unable to make the new date, you will be able to defer your place to the following year, transfer to another of our events or transfer your place to another participant. All of these options will be free of charge.

What happens if my place was allocated by a charity partner?

As your charity place belongs to your charity, any decision about your place must be made by them. Details regarding the potential reallocation of charity places should be discussed with the relevant charity partner directly.

What will happen to the Run Gatwick England Athletics National Championships and Sussex Athletics Championships?

The 2021 Run Gatwick event will retain Championship status for both Sussex Athletics and England Athletics and all elite places will automatically have their entry deferred to the new 2021 event as detailed by Run Series in the coming weeks.

Will there be a virtual event instead?

We are currently exploring options and invite you to complete our survey and have your say. We will take on board your comments and make an announcement regarding this as soon as possible.

When announced, are the 2021 event dates guaranteed?

As much as we would like to, we cannot offer you certainty around rescheduled event dates as there are just too many factors out of our control. In a world that is changing so rapidly on a daily basis, the future is far from certain but we will do our best to honour our commitment to you and deliver a fantastic event experience in line with the government regulations in place at the time.

What happens with my iTAB/PacePocket order?

Your iTab/Pace Pocket order will be carried over to your 2021 event entry.